Rifat Can Ishakoglu

• Leads Amazon marketplace strategy, operations, and growth execution for brands seeking scalable Amazon success.
• Provides A-to-Z solutions including product launch, advertising management, operational efficiency, and product optimization.
• Builds Amazon-friendly solutions tailored to each business’s needs, with emphasis on measurable results and long-term profitability.
• Designs 360-degree ecosystems merging Meta, Affiliate, and Amazon into a single growth engine.

• Spearheaded development and execution of digital product features and user experience strategies for Amazon’s European seller base.
• Honored with the Critical Talent Award in 2018, recognizing contributions among the top 6% of global employees.
• Managed product roadmap across fashion, beauty, skin care, home, and kitchen categories.
• Led commercial strategies, pricing, and monetization initiatives across targeted product categories.
• Optimized organizational design and processes across European and North American markets.

• Led strategic initiatives aligned with European business strategy and the global strategy team.
• Managed cross-functional teams to deliver complex projects and achieved a 40.5% increase in category performance.
• Implemented initiatives resulting in a 29.7% improvement in user experience and a 24.8% increase in active users.

• Managed full product lifecycle from conception to launch for over 30 new products.
• Improved user satisfaction by 30% through platform changes.
• Contributed to a 25% increase in active users and a 20% improvement in sales conversions.

• Created over 5 annual Strategic Communication Plans with team members.
• Provided consultancy service to companies including Dogus Holding, Kiler Holding, Koc Holding, Oger Telecom, and Turk Telekom.
• Supported project administration, resource assignment, progress reporting, presentation preparation, and process improvement.

• Scaled 24+ brands past $148M+ in total revenue.
• Thera: reduced TACoS from 45% to 21% while maintaining $200K/month via AI-optimized ad structures.
• California Design: scaled from $38M to $78M in 2.5 years via external marketing orchestration.
• Pure: achieved +29% repeat purchase rate with 1.5 years of stockout-free growth.
• Built and operated an 8-figure proprietary e-commerce brand portfolio.

General Management Program

Executive Business English and Global Communication

Undergraduate, Marketing / Communication

• Sales Processes
• Budgeting
• Account Management
• Amazon Marketplace Strategy
• Product Lifecycle Management
• Digital Product Strategy
• Advertising Optimization
• External Marketing Orchestration
• Data-Driven Growth Systems
• Algorithm & AI-Friendly Brand Architecture

• Generative AI for Executives
• SaaS Business
• Data for Executives
• Foundations of Digital Marketing and E-commerce

• Author of the upcoming book A2F: The Great Deception.
• Incubating a next-generation Unified Commerce OS using agentic workflows and automated data pipelines.
• Focuses on Shopify, Amazon, and external traffic source connectivity for autonomous growth infrastructure.
• Builds systems around unit economics, scalable operations, and long-term profitability.